10 Secrets Behind Pinterest’s Success to Use on Your Web Project
I guess there’s no need to ask you if you like Pinterest because most probably the answer will be a positive one. Even if you are a computer geek, a person who seeks gifts online, an online marketer, or just an avid social media person, there is a place for you on Pinterest.
Pinterest manages to create great connections between all niches and at the same time get people to interact on a constant basis while growing extremely fast and obtaining greater profits with every passing day. With that business model in mind, I guess is hard not to want a piece of it’s success.
Therefore, to make things easy for everyone and help you get a traffic machine like Pinterest, I have assembled a list of tricks to help you recreate the successful project.
Approach an Invite Only System For Signups
Even it may not seem like a great move, Pinterest has done a brilliant thing with this technique. By creating the invite only system, Pinterest made people feel that their service is exclusivistic and they can only share invites with friends.
Let’s face it, it is more likely you would sign up if you get an invite with recommendation from a friend than just seeing a site which has a sign up form available.
Add Social Media Connection
You may have noticed that Pinterest has created a strong connection between their site and the social giants Facebook and Twitter. The reason why they do so is to obtain more attention from people who use these 2 platforms.
They also implemented a friend invite system available for these 2 sites. You can do that too to grow your exposure.
Create a Visual Friendly Environment
Plain form text is great and it can be very beneficial in terms of information, but in today’s web when there are so many great articles is hard to keep people active by just posting text articles.
Therefore, building a site filled with loads of funny, creative and interesting pictures can bring you a serious boost in making people more active on your site.
Add Talkative Options Everywhere
You want people to be engaged in your website? Then offer them options to do so! Pinterest brought multiple options to keep users active in discussions, sharing opinions and building content themselves.
In simple words, you have to make the user feel like he has the content in his hands. Everybody wants to have a saying in what happens in a community.
Create Content Reposting Options
People see, people like, people share. This is the strategy behind Pinterest and major sites out there.
All you have to do is to make this easier for everyone by providing embedding options, like options or simply by offering users a way to share your content on other sites.
Bring Diversity and Abundance
Pinterest has always focused on bringing great content from pretty much every topic you may think about.
This way, they managed to create connections with people with different interests. Also, you will always get to know new things because the site is constantly updated.
Create a Gift Section
Everybody loves gifts and sometimes is good to know what you can find for a fixed price which corresponds to your budget.
This way Pinterest keeps visitors active and also manages to bring some profits by selling affiliate products much easier.
Allow User Profiles
Users love to have a place of their own, a place which can be fully customized based on their preference and most important, a place where they can share favorite stuff.
All of these can be done by creating a user profile place. This way, people will spend more time on your site and they will create more content too.
Post Infographics
A traditional text post can be good or bad, but a infographic either if it is a good one or a bad one, it will generate more interest for users thanks to it’s image format.
These are at high demand on Pinterest and it seems like the process of creating them is very easy and cost effective.
Create a Trend in Your Niche
None of the above wouldn’t mean so much if Pinterest wasn’t a track opener for all those great image bookmarking websites.
Just dare to do whatever you may imagine and if you are creative enough people will follow you and your project will take off for sure.
Great article and some interesting things about Pinterest that I didn’t know.. thanks for the info.
Nice tips. I think, The mains secret behind Pinterest marketing success is to verify the site and next getting real pinterest followers by creating good communication with other users.